many countries have beef, chicken, and pork, but only one country has tofu turkey. we’re leaning into the uniquely american nature of tofurky, by hailing it as the most american meat there is.
the me(a)t
reimagined american classics will take center stage at a pop-up gallery near new york’s famous met museum
presidential pardon
every year, america honors its tradition of the president pardoning one turkey for thanksgiving. we’ll rally our nation’s capital to champion another american icon.
nyc subway
every new yorker knows the mta’s mosaic “poetry in motion” series. now they’ll get to know the poetry of tofurky.
limited edition packaging
we’ll release a line of products that are literally red white and blue, showing tofurky is american inside and out.
made with andy zhao
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special thanks to patrick horton and gabriel sehringer
